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Senior Paid Search Analyst

Wheelhouse DMG is a performance-driven digital marketing agency. We work with companies large and small to discover and make the most of new opportunities in an exciting, ever-changing digital landscape.

Our work is varied. We’ve developed global domain strategy for a billion-dollar insurance network and harnessed SEO to help dozens of ecommerce companies make organic search their fastest growing and most profitable source of revenue. We’ve built digital advertising campaigns that generate tens of millions in profit for an online bookseller, tripled lead generation for a leading telecommunications company through conversion rate optimization, and developed and implemented analytics strategies for a 150-site healthcare provider.

Although the digital strategies we employ vary with client needs, our identity does not.

We’re known for three things:

  • The tremendous business value we drive for our clients.
  • The strength and depth of our client relationships. We are true strategic partners. Our client relationships last many years.
  • The principled way in which we conduct our business. We’re the agency that doesn’t feel like an agency. No “change requests,” no surprise invoices, no one looking to “monetize” our client relationships – just a commitment to deliver results.

Our values are our north star. They guide our decisions and our every action. We’re committed to being a partner who goes above and beyond to make sure our experience together and the results we achieve are exceptional.

We are looking for a passionate senior paid search analyst.

Job Description

The Senior Paid Search Analyst is responsible for supporting all aspects of paid search campaigns from strategy development, implementation, optimization, reporting and analysis. The Senior Paid Search Analyst is responsible for supporting the day-to-day management of paid search campaigns (PPC, pay per click), banner advertisement service offerings on multiple channels including Google, Bing, Facebook, LinkedIn, etc. The ideal candidate is a self-starter, able to manage all detailed aspects of client's paid search campaign activities. The candidate should have at least 2 years of hands-on experience in online marketing with a heavy focus on paid search management across multiple channels. This individual should possess a great depth of tactical knowledge in paid search services.

Duties:

  • Research and develop paid search campaign strategies and plans for our clients.
  • Conduct keyword research utilizing a variety of tools to uncover opportunities for optimization
  • Continuously optimize platforms, campaigns, keywords, ad copy and landing pages to meet/exceed ROI goals
  • Facilitate the management and growth of paid search accounts.
  • Analyze and report on Pay per Click campaign results and present to client by documented reports and presentations.
  • Develop and maintain understanding of marketplace dynamics and key players, and communicate to internal and external customers.

Skills and Attributes:

  • Experience in the application of paid search and search engine marketing practices.
  • Experienced with paid search keyword research, campaign construction, daily optimization, test plan construction, and in-depth analysis is required.
  • Experienced in creating and presenting campaign reports including ROI, conversion rates, etc.
  • Advanced proficiency in Microsoft Office applications especially in Microsoft Excel, and other Paid Search, Web Analytics applications.
  • AdWords and BingAds Certified preferred

Education and Experience:

  • BA from accredited college or university; preferably in Marketing, Analytics, Statistics, Economics, Communications, English, or comparable major.
  • Minimum 2 years of working experience in paid search operations with an understanding of web analytics.

Who You Are:

You are bright, personable and enthusiastic.  You have a passion for digital marketing and a broad range of experience and interests, not necessarily in only digital marketing.  Above all though, you are kind and considerate and want to work with others who strive to be the same. 

We Offer

  • A fun company culture and beautiful work environment
  • Excitement, creativity and rapid growth
  • Competitive salary & benefits, including full medical, dental and vision
  • Generous bonus plan
  • Mentorship
  • Quarterly Volunteering days
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