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Web Analytics Architect

Inc. Magazine listed Wheelhouse DMG as one of the best workplaces in the US and one of the fastest growing companies. We invite you to join us in our journey as we grow.

Job Summary

A Web Analytics Architect loves the merger between analytics, marketing and web development. You play a key role in defining, building, maintaining, and operating analytics platforms, integrations, reporting, and data visualization systems within an Agile environment. As a key member of the Analytics practice, you will collaborate closely with the Engineering practice to scope and triage incoming requests from clients as well as define analytics implementation projects.

The architect will regularly deliver value by problem solving, simplifying complex tasks and environments, and making connections between systems. From project work to issue troubleshooting and resolution, this role requires critical thinking, organization, classification, time management and interpersonal skills are required for this role which handles a variety of tasks from project work to issue troubleshooting and resolution. 

Responsibilities and Duties

Analytics Platform Configuration, Maintenance & Support

  • Configure, maintain and support analytics and tag management platforms (Google Analytics, Adobe Analytics, Google Tag Manager, Tealium, DDX, etc.)
  • Support development of and implement Analytics Implementation Plans and report on progress
  • Support Analytics Implementation Quality Assurance Testing and reporting on quality of analytics implementations
  • Provide on-demand support for issues through troubleshooting, issue identification, resolution and reporting
  • Monitor analytics platforms for anomalies and support rapid resolution for mission critical reporting
  • Report on activities and actively support Architects and management to triage incoming requests
  • Support Analytics Audits and Business Development activities

Analytics Integration Build, Maintenance & Support

  • Configure, maintain and support analytics integrations with:
    • websites
    • desktop applications
    • mobile applications 
    • 3rd party applications such as CRM, ERP, SEM, PPC, and Marketing Automation platforms, etc.

Analytics Reporting Build, Maintenance & Support

  • Gather requirements for reporting and building spreadsheets and tools to answer reporting needs (Excel, BI tools etc.)
  • Communicate results to clients both internal and external

Qualifications and Skills

Need to Have:

  • Intermediate to advanced Google Analytics experience
  • Intermediate to advanced JavaScript writing & debugging experience
  • Basic tag management experience
  • Basic Regular Expressions (RegEx) experience
  • Basic SQL experience (MySQL, PostgreSQL, MSSQL; any variant thereof)
  • Microsoft Excel (PivotTables, VLOOKUP, Conditional IF's etc.)
  • Intermediate to advanced ability to use Google Chrome Developer Tools
  • Drive to simplify and "break down work" to discrete deliverables
  • Two to three years of experience as either a web developer, digital marketing analyst, or analytics tag management engineer

Nice to Have:

  • Experience in Agile environments (standups, sprints, backlog, Kanban, JIRA etc.)
  • Google Analytics Certification
  • Adobe Analytics experience
  • R or Python experience
  • Tealium experience
  • Proxy Tools (Fiddler, Charles etc.) experience

Benefits and Perks

  • Health Insurance (Medical, Dental, Vision, Life)
  • Short-term Disability Insurance
  • 401K & matching contributions
  • A generous bonus plan structure
  • Flexible schedule
  • An office view on the Ship Canal
  • Volunteer opportunities (Check out what we've done so far on our blog!)
  • A fun company culture with regular happy hours
  • A fully stocked kitchen, pantry and bar cart
  • The opportunity to grow your career rapidly

Our Company

Wheelhouse Digital Marketing Group is a performance-driven digital marketing agency. We work with companies large and small to discover and make the most of new opportunities in an exciting, ever-changing digital landscape.

Our work is varied. We’ve developed global domain strategy for a billion-dollar insurance network and harnessed SEO to help dozens of ecommerce companies make organic search their fastest growing and most profitable source of revenue. We’ve built digital advertising campaigns that generate tens of millions in profit for an online bookseller, tripled lead generation for a leading telecommunications company through conversion rate optimization, and developed and implemented analytics strategies for a 150-site healthcare provider.

Although the digital strategies we employ vary with client needs, our identity does not. 

We’re known for three things:

  • The tremendous business value we drive for our clients.
  • The strength and depth of our client relationships. We are true strategic partners. Our client relationships last many years.
  • The principled way in which we conduct our business. We’re the agency that doesn’t feel like an agency. No “change requests,” no surprise invoices, no one looking to “monetize” our client relationships – just a commitment to deliver results.

Our values are our north star. They guide our decisions and our every action. We’re committed to being a partner who goes above and beyond to make sure our experience together and the results we achieve are exceptional.

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